19 Jul 2016
Published by: Madeleine Morgan
What Owners of Small Businesses Can Learn About Marketing From Pokémon

The new Pokémon Go app has become an instant success in the USA. It already has more active users than Twitter and is making an estimated $1.6 million a DAY!

But as the Pokémon Go game sends hordes of players travelling around cities catching virtual monsters on their smart phones, savvy business owners looking for innovative ways to market their business have come up with a clever strategy to attract them.

They're sending money to Nintendo to buy in-game 'lures' that attract rare Pokémon characters to specific geographical locations - usually inside their shops. And the promise of catching Pokémon characters has turned otherwise quiet shops and entertainment venues into client magnets.

For just over $1 per minute, shops, restaurants, and cafes are luring enough virtual Pokémon into their store to attract literally hundreds of potential customers! You can see what they’re doing at the link below:

http://www.forbes.com/sites/jasonevangelho/2016/07/09/how-pokemon-go-can-lure-more-customers-to-your-local-business/#130625cf7fe4

Do you think you'll be buying 'lures' when Pokémon Go officially launches in the UK? If your target market involves 15 - 30 year olds, you’d definitely want to consider it! Just make sure that you’ve got something for sale that’s so attention-grabbing your clients will be willing to take their eyes off the game long enough to buy something!

If you would like to discover if working with a business coach would benefit you and your business, we’d like to offer you a FREE Business Growth Strategy Session. This is 60 minutes where we’ll focus on what’s working in your business and what you’d like to work better. We’ll talk about what’s important to you and how you’d like your business to be. Then we’ll share with you some tailor-made tips that will help you take your business to the next level.

If you find the session has been useful, you might want to continue working with us.

Interested? Simply click here to complete the form on the contact page of this website and we’ll do the rest.

Warm wishes

Madeleine Morgan,
CAMBITION Business Guidance Programme Leader

QUOTE OF THE WEEK

A man who dares to waste one hour of time has not discovered the value of life.’ - Sir Charles Darwin