The new Pokémon Go app has become an instant success in the USA. It already has more active users than Twitter and is making an estimated $1.6 million a DAY!
But as the Pokémon Go game sends hordes of players travelling around cities catching virtual monsters on their smart phones, savvy business owners looking for innovative ways to market their business have come up with a clever strategy to attract them.
They're sending money to Nintendo to buy in-game 'lures' that attract rare Pokémon characters to specific geographical locations - usually inside their shops. And the promise of catching Pokémon characters has turned otherwise quiet shops and entertainment venues into client magnets.
For just over $1 per minute, shops, restaurants, and cafes are luring enough virtual Pokémon into their store to attract literally hundreds of potential customers! You can see what they’re doing at the link below:
Do you think you'll be buying 'lures' when Pokémon Go officially launches in the UK? If your target market involves 15 - 30 year olds, you’d definitely want to consider it! Just make sure that you’ve got something for sale that’s so attention-grabbing your clients will be willing to take their eyes off the game long enough to buy something!
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CAMBITION Business Guidance Programme Leader