19 Jul 2016
Published by: Madeleine Morgan
Marketing Tips Inspired by Netflix That You Can Use in Your Business

Are you a Netflix subscriber? I am, but I always struggle to find the right film for me... So much so that I’ve often seriously thought about stopping my subscription. Not great for the Netflix business.

If you ever struggle with the same problem, then this might just be perfect for you! A computer whizz has found every category that Netflix uses to sort its films. And we're not talking just broad search terms like Comedy, Horror, Action, Romance etc... We're talking:

- 'British Dramas based on a book from the 1980's’
- 'Critically Acclaimed Tearjerkers’
- ‘Action and Adventure Directed by Clint Eastwood
- ‘British Political Comedies
- ‘Exciting Foreign Crime Dramas’

And literally thousands more! Some of the categories are an entertaining read in themselves. Thank goodness now, when you're in the mood for a Visually-striking Suspenseful Sci-Fi & Fantasy film, you should be able to find one easily! You can check out the full list here:

http://ogres-crypt.com/public/NetFlix-Streaming-Genres2.html

What has this got to do with marketing your small business? Well, here are a few questions for you:

If you have a shop, on the high street or online, how easy do you make it for shoppers to find what they want? Are the categories you use the categories your customers use to find what they’re looking for? Whatever type of business you own, do you find it hard to compete to get your website on the top page of Google searches for broad and popular search terms? How about aiming for some more specific search terms that are less competitive and have the advantage of attracting more interested visitors to your site?

I'm off to watch a thrilling 'Independent Crime Drama Based on a Book'…

If you would like to discover if working with a business coach would benefit you and your business, we’d like to offer you a FREE Business Growth Strategy Session. This is 60 minutes where we’ll focus on what’s working in your business and what you’d like to work better. We’ll talk about what’s important to you and how you’d like your business to be. Then we’ll share with you some tailor-made tips that will help you take your business to the next level.

If you find the session has been useful, you might want to continue working with us.

Interested? Simply click here to complete the form on the contact page of this website and we’ll do the rest.

Warm wishes

Madeleine Morgan,
CAMBITION Business Guidance Programme Leader

QUOTE OF THE WEEK

Think ahead. Don’t let day-to-day operations drive out planning.’ - Donald Rumsfeld